Targeted ads and pregnancy consumerization

When New York Times critic Amanda Hess was told her baby had a rare genetic condition, her first instinct was to “Google [her] way out of it.” But instead of comfort, she found anxiety – a feeling that would come to define her journey into parenthood. We talk to Hess about how technology, including fertility apps and high-end gadgets, are reshaping parenthood. Her new book is “Second Life: Having a Child in the Digital Age.”

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