25 - How to sell to a CEO without asking for their time | Inside Selling with Josh Braun
GTM Live
00:00
Outbound Delivers Value and Builds Credibilities
The first touch is outbound. Maybe there's three touches outbound, but eventually what happens is the person comes in bown and fills out a for. If you change your approach to how you're doing outbound, and instead of asking for a meeting, you deliver value and build credibility. Most people are only scored on the meeting, not the effectiveness, quality and outcome of that meeting.
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