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Episode 65: Sales Scripts That Convert

It's Your Offer

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Painting the Stakes for People on a Sales Call

Many times when people are evaluating whether or not to buy your product, they are thinking about acquiring this solution versus nothing. When you paint the stakes for people on a sales call, what you're showing them is there is really a lot at stake more than they even imagine. The downside is often all of the other things that will come into play if they don't change their life.

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