The Importance of Expertise in Pricing

I was in a meeting of a group called the two value partnering institute which is the think tank for top level pricing professionals and most of them come from the biggest firms. I said you know what I think is going to be in terms of increasing market share is really leaning into expertise and demonstrating the value delivered for the dollar spent. The idea of a one stop shop for all your legal needs 20 years ago was much more attractive than it is today clients understand far better than they did then what they're actually looking for in terms of legal services.