
Form specialist Caroline Jarrett on designing surveys that work
The Ticket: Discover the Future of Customer Service, Support, and Experience, with Intercom
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How Do You Design a Questionair?
Clari: I've tried to use the word questionair for the question and answer thing we actually put in front of the people we want to answer. And then how do you design a survey? I have a seven step cess where i start with saying, well, work out your gulls for the survey,. Why you want to do it and what you hope to gain by doing it. What sort of decisions will you make based on the results of the survey? Then building that stuff into a question ar - these days, we have many sorts of different tools to help us do that. But the hard bit is the thought process that goes into it, getting it out which i borrowed from
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