IDO: A Pioneer in the Design Field

I'm happy that we made this interview happen eventually. Janine, you've been a pioneer in the design field for a very long time. When I worked on the train project and we were doing the customer journey around going through the station and getting on the train and off the train and so forth. That's where I first learned about service design and these kind of tools. So I think I've fallen in love ever since. And then when the internet was invented and there was also services, it was clear there was going to be a lot of services associated with the then products. You're right now in Washington. I'm in Utrecht. It's pretty big distance.

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