
Form specialist Caroline Jarrett on designing surveys that work
The Ticket: Discover the Future of Customer Service, Support, and Experience, with Intercom
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Catching People in the Moment
Catching people in the moment is, i think, one of the most effective strategies. Ask them something interesting that they can answer straightway without having to distract themselves too much from what they 're trying to do. And another example i really love of that is i've seen people cewing at kiosks at the end of museum exhibits to their feedback on the exhibit. Unbelievably, it's so unusual to see people actually cewing up to onou ar tey,. and not just once, you know, quite regularly, i've seen that. If it's really interesting exhibit and a well designed survey at the end.
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