How to Communicate the Value of the New Zone Model

Helsinki is a bit weirdly shaped it's not like a inner city at all we have a very very long shoreline so it's kind of a triangle shape. People related the transition to the zone model and immediately started thinking about where am I on the map? And then from there kind of taking that insight into all the customer information this travel information would then be in in the city yeah. It's clear that you did a lot of testing prototype and think a lot of research as well but looking back for you were there some defining moments of epiphany in a way that well I really didn't expect this tool or method to be valuable in a certain way?"