RV E34 - Revisiting 2022’s Best: How to Make Paid Social Ads Work in B2B | Demand Gen Live Keynote
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The Distribution Channel Isn't Changing the Customer Experience
Tatiana: I've noticed a lot on LinkedIn that large B2B companies will split up their social efforts By legal entity so they'll have like sometimes tens of different accounts Sometimes and there's a couple of exceptions HSPC is one of them. They've got one page with about three million followers and then they'll have groups for for their local entities, so there's we call it HSPC India has a group. Does this dilute the message is this good or bad? Tanya: It doesn't change the fact that they sit in the middle and they don't add enough value you told them order takers anyway.
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