unSILOed with Greg LaBlanc cover image

Game Theory, Negotiation Strategy and Fairness feat. Barry Nalebuff

unSILOed with Greg LaBlanc

00:00

The Story of Perkins and Atis

Moffat studios wanted to use a photo of John Lennon for their campaign. They asked photographer Atis perkins if he would be willing to give them the photograph in exchange for free publicity. Perkins said no, but realized this was great value for moffatt studio and its clients. The story has been retold several times on TV shows including "Larry King Live" with Larry King at 8 p.m. ET tonight (Wednesday) on PBS.

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