Erika Hall - The Business of Design
"Lately, I've been thinking about..."
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We Don't Take the R F P Literally
In the early days, it was really like a a lot of filtering a and at various points, the em the ales. We would never, i mean, the reason we won, like we've won business in competitive bids, it's because we didn't take the r f p literally. Ye, we'd say, ok, this is what you're asking for, but we're going to tell you what we think you need. And thats that comes out of the research. That's always been a competitive advantage for us,. Other agencies that felt themselves more in because we feel that we're in service, right? But it's in service to what people actually need, not what
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