RV E34 - Revisiting 2022’s Best: How to Make Paid Social Ads Work in B2B | Demand Gen Live Keynote
GTM Live
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Lead Gen and B2B Buying and Targeting
I want to tell that story to any possible person that could potentially buy our product I actually even target people that do not necessarily fit the company firm of graphics perfectly. So if you're going after the cfo you need to open that up to the finance department because all of those people People then fuel dark social which is where b2b buying actually happens. When you adopt this strategy and you don't have direct attribution Direct cost per lead numbers Different things like that You have a whole different way of optimizing and thinking about what you're trying to accomplish with the ads right? The goals are different, so we need to optimize differently.
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