What 'image problem' means for jobs

What if the biggest risk to your business, and your property portfolio isn't interest rates or migration?

What if it's image?

Right now, whole industries in Australia have an image problem. And that's not just a PR issue - it's a demographic time bomb.

Today Simon Kuestenmacher explains why young Australians are quietly rejecting certain careers, how that will reshape our workforce, and what it means for wages, inflation, housing demand and long-term investment strategy.

In this episode Simon and I, explore the profound impact of industry image issues on workforce dynamics, economic factors, and housing markets.

Additionally, we analyse the potential of AI, robotics, and automation to alleviate labour shortages and the challenges involved.

Join us as we provide insights to help you understand the regional impacts of workforce distribution and urban decentralisation.

Takeaways

· Industry image issues affect workforce dynamics.

· Changing career perceptions influence economic growth.

· Skill shortages lead to wage inflation.

· Migration policies need to be adjusted to address workforce gaps.

· AI and robotics could ease our labour shortages.

· The education system impacts the labour market.

· Trade skills are undervalued in the current economy.

· Regional workforce distribution affects housing.

· Demographic trends shape economic constraints.

· Industry perception in turn influences our property markets.

Join Michael and Simon at Wealth Retreat 2026, where Australia's most ambitious investors and business people gather to think bigger, invest smarter, and build intergenerational wealth.

MAY 30th – JUNE 4th 2026 – find out more here: https://www.wealthretreat.com.au/

About Simon Kuestenmacher

Simon Kuestenmacher is co-founder and Director – The Demographics Group.

Simon is a prolific media commentator on demographic and data matters and a columnist for The New Daily and The Australian newspapers.

He ranks as one of the world's Top 10 influencers in data visualisation. If you can't get enough of the kind of data that explains how the world works, make sure to follow Simon on LinkedIn or X (formerly Twitter) or any of his other social channels.

Click here for a media enquiry or if you would like to book Simon Kuestenmacher for a speaking engagement. His presentations and quirky observations are enjoyed by audiences from the financial services, property, government, education, technology, retail and professional services industries, among others.

https://www.tdgp.com.au/enquire

About Michael Yardney

Michael Yardney - founder Metropole Property Strategists has been voted one of Australia's 50 most influential Thought Leaders.

While he is best known as a property expert, Michael is also Australia's leading expert in the psychology of success and wealth creation.

Michael is a #1 best selling author of 9 books and frequently challenges traditional finance advice with innovative ideas on property investment, personal finance and wealth creation.

Follow Michael on LinkedIn or Instagram.

Are you interested in property investment - let the team at Metropole build you a Strategic Property Plan to help give you clarity, direction and wealth - producing results.

Also, please subscribe to my other podcast, Property Investment, Success and Money |The Michael Yardney Podcast. Just look for it wherever you are listening to this podcast and subscribe so each week we can unveil the trends shaping your future.

About Demographics Decoded

Australia is experiencing one of the largest generational transitions in history.

In Demographics Decoded, Michael Yardney and leading demographer Simon Kuestenmacher unpack:

• Millennials and property ownership • Generation Z workforce trends • Baby Boomers and the wealth transfer • Generation X economic influence • Intergenerational wealth shifts • Housing affordability by generation • Changing family formation patterns • Education trends and income mobility

If you want to understand how generational change will shape the property market, investment opportunities and business strategy in Australia, this podcast delivers data-driven insights and forward thinking analysis.

Discover more demographic insights at:https://demographicsdecoded.com.au