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S4E30 - These Are Not the Sales KPIs You're Looking For with Todd Busler

Surf and Sales

00:00

How to Find Your First Few Customers

Richard Quest: What are people getting wrong about finding those first few customers? Quest: The current methodology is friends and family, you know, leveraging your VC network. Quest: I think the big mistake is people go live it on their ICP instead of trying to type it. And like you have to learn how to get people to want to care about it.

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