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S4E30 - These Are Not the Sales KPIs You're Looking For with Todd Busler

Surf and Sales

00:00

The Future of Outbound Sales

The way companies have traditionally gone about outbound sales was really changing, right? We've seen email volume doubled in the last two years. Response rates drop like 40 to 50% across the board and I'll tell you, I don't think that's changing a lot of this AI stuff, I think is accelerating that. A champ by takes the whole process of tapping into that entire audience,. Whether it's in your CRM, your product user database, whatever that is; monitoring where they're going, alerting the right rep at the right time.

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