RV E34 - Revisiting 2022’s Best: How to Make Paid Social Ads Work in B2B | Demand Gen Live Keynote
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LinkedIn Ads
On LinkedIn ads an average of point you will have the campaign will have an average of 0.4 percent click-through rate That means that 99.6 percent of people don't click Which one would you rather optimize for? I optimize for the 99.6percent that never click which also includes the 0.4% who clicked on my landing page. It's nice if people get there we can re-target off of it great But I need to tell the story in the feed where most people will consume the information whether that's thinking about messaging of a static image or video. You could like think about having a Television commercial to all of your buyers every single day with a linkedin ad
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