Beware the next big thing's hype

Americans have been hustling for financial wisdom for 300 years — but how much of that advice actually made anyone rich? First, historian Joseph Moore digs through centuries of money manuals, sermons, and get-rich schemes to separate the genuinely sound from the spectacularly absurd. Then, William Magnuson traces the rise of the corporation — the institution that may have shaped modern wealth more than any self-help book ever could.

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