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Ep 275 Adii Pienaar - How a Simple Strategy Led to a 35% Higher Valuation for Conversio

Built to Sell Radio

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How Convergio Built Email Marketing Information for E-Commerce Brands

Convergio built email marketing information for e-commerce brands, predominantly Shopify but also WooCommerce. Originally called receiptful, it just allowed you to initially actually include a discount coupon for a future purchase into the email receipt. And what we pioneered, at least in the kind of your Shopify ecosystem, was the ability to generate that discount coupon uniquely on the fly.

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