The Importance of Engaging People in User Research

If you're not doing it, you're missing out and you're probably missing stuff that could make you more competitive. And she also gave that answer where you actually have to involve people to get them to well, to get buy in. I think what Kim is saying, actually inviting people beforehand and inviting them to take part in the interviews is even better. We didn't ask about this, but it would it is more complicated to arrange. It feels like anywhere. But I can understand the benefits, absolutely. Exactly.