
RV E34 - Revisiting 2022’s Best: How to Make Paid Social Ads Work in B2B | Demand Gen Live Keynote
GTM Live
00:00
The Secret Weapon of Lead Generation Is Story Tell
Breaking it down into a simple concept allows you to be strategic in action How you actually tell the story Right, so then if you want people to know about that free trial customers that have signed up for free trial that could be an enterprise plan but aren't. There's a ton of different content formats they could actually put together The actual placements where do you want the ads to get served the budget the most appropriate channel different things like that.
Play episode from 15:55
Transcript


