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RV E34 - Revisiting 2022’s Best: How to Make Paid Social Ads Work in B2B | Demand Gen Live Keynote

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The Execution Side of Direct Marketing

One in how many get to a sales qualified opportunity less than 2% Not enough of them get there and then one from there you win probably 0.1 So you have to you get 500 leads to win one deal. Even if you can make the direct advertising customer acquisition cost work where I like, okay, we get $50 We win one in 500. It's going to cost us 25 grand in advertising To get a customer we sell a 30k a cv software and we're a high growth company. That's fine But you're not looking at you need an scr to follow up with 499 leads in order to get one that closes How many sales processes does your ae work before

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