The Value of the Event

The value of the event is how you create the content and amplify the event afterwards. We're experimenting pretty hard with podcasts or doing something like this. And one of the questions that I had sent over to you is based on my specific space within B2B which is acquisition sales. So we'll see if it could end up being not a very profitable business segment. Most companies use us for RIP. We help and we execute services but how we do it and the strategy behind it is I think where companies get the most value.