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The Secrets of Powerful Speaking and Listening with Julian Treasure - [Making Media, EP.17]

Making Media

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How Sound Affects Your Brand

Many brands still don't have an answer to how their brand sound. Sound powerfully affects how we feel and what we do, even what we buy. A study in a supermarket with two gondola ends selling wine found that on the German music days, French wine outsold German wine by five bottles to one. It was unconscious response to a sound condition that wasn't even noticed.

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