Episode 132: Podcast 132: The Price is NEVER Too High – The Value is Perceived to be Too Low
Sales Copywriting and Content Marketing Hacks Podcast with Jim Edwards
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How to Increase the Perceived Value of Your Offer
The way to increase the perceived value, number one, sell what it does, not what it is. Sell the result. Number two, sell yourself before you sell them. And then the third thing is to make an irresistible offer by eliminating objections and including all kinds of stuff so that they can get if they'll.
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Transcript
