Shifting to 'Whole Product Complete'

What does it mean for a product to actually be “done”? Not code in production, but customers buying, using, and loving it. In this compilation episode of the Product Thinking Podcast, Melissa Perri brings together three product leaders to explore the systems that make whole product launches consistent.

Trisha Price, then Chief Product Officer at Pendo, argues for shifting the team's definition of done from "code complete" to "whole product complete." She reframes product marketing as a strategic voice in discovery, not a translation layer at launch, and shares how cadences keep the work moving.

Kate Towsey, an independent research ops advisor with experience at BBC and Atlassian, frames organizational knowledge as water that needs a dam to stop it leaking away. Jessica Soroky, then Senior Director of Product Operations at Pendo, closes with what whole product launch and cadences look like in practice.

You'll hear us talk about:

• Whole product complete, not just code complete

Trisha Price on shifting the definition of done from "code shipped" to "customers using and loving the product." She explains why a feature isn't done until product marketing, support, sales enablement, and go-to-market are aligned, and how product ops orchestrates the launch.

• Knowledge as a managed asset

Kate Towsey on why organizations claim knowledge is their most valuable asset but let it leak through tributaries no one is mapping. She lays out how research ops, product ops, and design ops can work as one system for capturing and reusing what teams learn.

• Cadences that keep product orgs aligned

Jessica Soroky on the operating cadences that make whole product launches predictable. She walks through Pendo's six-week product impact meetings, monthly roadmap reviews, and weekly leadership data rituals that reduce surprises and keep strategy connected to customer behavior.

Episode resources:

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Episode 184: Building Products for Product Managers with Trisha Pricehttps://www.produxlabs.com/product-thinking-blog/2024/8/14/episode-184-building-products-for-product-managers-with-trisha-price?rq=trisha Price

Episode 208: Scaling Research Ops to Drive Organizational Change with Kate Towseyhttps://www.produxlabs.com/product-thinking-blog/episode-208-kate-towsey-research-ops?rq=Kate Towsey

Episode 217: Behind the Scenes of Pendo's Product Operations Evolution with Jessica Sorokyhttps://www.produxlabs.com/product-thinking-blog/episode-217-jessica-soroky-pendo-product-operations?rq=Jessica Soroky

Trisha Price on LinkedIn:https://www.linkedin.com/in/trisha-price-3063081/

Kate Towsey on LinkedIn:https://www.linkedin.com/in/katetowsey/

Jessica Soroky on LinkedIn:https://www.linkedin.com/in/jessicasoroky/