How to Reach the Top of What You Thought You Might Be Able to Do With Your Company

A big part of our growth was actually riding that wave in a positive sense, right? So Shopify's growth immediately added almost kind of organic growth for us by just being there. And I knew from a personal kind of lifestyle consideration, more holistic consideration, I didn't want to keep raising money. But with that in mind, knowing that our competitors, regardless of the organic growth and kind of this rising tide that we were all experiencing,. We probably got our ass kicked by competitors as well.