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Investing in Influencer Strategy

Bloomberg Businessweek

00:00

Exploring Women's Health and Social Media Engagement

The speakers discuss the connection between Shine Talent Group and Shine Ventures, focusing on the growing interest in the 45 to 55 demographic of women on Instagram and TikTok who are entering the menopause stage. They highlight the shift towards open discussions about menopause and leveraging trend data for social media engagement.

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