RV 49 - Structuring Event Content, Watchtower Insight, Creative Campaign Strategies, and More! | Revenue Vitals Live #11
GTM Live
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What Are the Trade Shows Looking Like?
Cyber security company's head of marketing proposed a 48 percent investment in trade shows. "I would not suggest spending that money on the actual like 10 foot by 10 foot patch of carpet," he says. He suggests reinvesting that money into a micro event where you can build relationships with your top seesos and accounts.
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