Optimizing boards and board descriptions

In this episode of the Etsy Seller Success podcast, host Dylan Jahraus sits down with Julie from P&W Designs—an SEO and Pinterest strategist with a deep understanding of how search-based platforms like Pinterest can skyrocket visibility for Etsy sellers. Julie shares how her background running a custom paper planner business evolved into helping online entrepreneurs grow with systems, SEO, and intentional Pinterest marketing.

If you’ve ever wondered how to drive traffic to your Etsy listings without relying on social media, this episode is your blueprint. Julie walks us through the exact strategies she uses to help clients get thousands of monthly clicks with minimal time and effort—by leveraging keyword research and consistent batching.

She also breaks down how to optimize your Pinterest profile, set up boards correctly, and why repins no longer work like they used to. If your Etsy traffic is stalling, this episode will help you reboot it—with clarity and direction.

Whether you're managing your shop solo or looking to scale sustainably, Julie’s practical, step-by-step advice will help you build a system that works for you.

In this episode, we cover:

[00:08] Julie’s background and early Etsy lessons

[03:21] Long-tail keyword strategy and batching pins

[06:41] Pinterest business account setup and board optimization

[10:32 ] Tools, repinning updates, and pinning workflows

[15:09] High-performing pin types and design tips

[20:44] Pinterest ads, outsourcing, and long-term traffic strategy

About Julie:

Julie is the founder of P&W Designs, where she helps entrepreneurs grow their online presence through strategic SEO, Pinterest systems, and web design. With a background in Etsy and product-based sales, Julie now empowers other creatives to take control of their organic traffic. She offers Pinterest audits, SEO setups, and monthly management—plus a free Pinterest Marketing Guide to help you get started.

Website: https://www.bypwdesigns.com/pinterest-

Feeling stuck with your Etsy shop? Inside our Ultimate Etsy course and coaching program, we believe there’s no one size fits all strategy. Every shop is different. 

That’s why the first step is to book a call with our team so we can understand your goals, identify what’s holding your shop back, and help you create a clear path to growth.

A practical 16 step checklist designed to help Etsy sellers optimize their shop, attract more customers, and increase sales. This guide walks you through the essential actions to improve your listings, branding, SEO, and overall shop performance so you can grow your Etsy business with confidence.

 📖 Download my FREE 16-step checklist: https://dylanjahraus.info/16-step-checklist?utm_source=podcast&utm_medium=16-step&utm_campaign=checklist

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👋 WHO AM I?
Welcome, friends! I am Dylan, a multi-six figure Etsy & Shopify seller. My Etsy shop ranks in the 0.1% of Etsy shops worldwide and we reached $1M+ in sales in just 5 years. I am here to provide value to YOU through tips and tactical advice, either to start your new Etsy shop or to grow your current Etsy shop to the multi-six figure level and beyond. There's no fluff here - only tactics that add to your profit and save you time!

While the success stories and testimonials we share are based on real experiences, they are not guarantees of similar results for everyone.