Selling the Value First, Not the Results

You've got to see the value first before anyone else will perceive the value. If people aren't paying you enough for what you're doing, it's because you don't see them as paying more than what they're willing to pay. The other thing you can do is stack value. Frank kern called it making an irresistible offer. You just always thought about it like one of those old um scales,. where you know, there's there up here, er your persons standing right here, and the bye buttons up here. And all of a sudden it's like, traps. I bet i could do this. Sometimes. It's the thing of adding stuff. One of the things that