Building credibility and discovery call skills

This week on Business Buying Strategies, we return to the behind-the-scenes recording of a live seminar where Jonathan Jay walks an audience of ambitious entrepreneurs through his proven approach to buying and growing businesses without using their own cash.

Whether you're just getting started or you've tried the "DIY" route with limited results, this is a must-listen for anyone who wants a safer, smarter way to buy businesses.

Jonathan breaks down:

✅ Why confidence matters more than cash — and how to build it ✅ What a leveraged buyout (LBO) really means in practical terms ✅ How to buy using seller finance, asset finance, invoice finance, and even the target business's own cash✅ Why he refuses to let clients sign personal guarantees — and what to do instead ✅ The truth about "no money down" deals — and why that term is misleading ✅ How to structure a deal that reduces risk and gets the seller paid ✅ Why most "rookie buyers" fail to get past deal sourcing — and how to go all the way to completion

You'll also learn about the concept of the "deal jigsaw" — Jonathan's approach to combining multiple finance methods into one seamless, no-risk deal structure.

Plus:

• How to pay yourself a deal fee at completion

• Why seller credibility is everything — and what to watch out for

• The 21-step roadmap Jonathan teaches to take you from ambition to acquisition

• How to secure exclusivity with sellers (and push away the competition)

• What to say during discovery calls and face-to-face meetings to maintain control of the process

• And why the best deals come from off-market businesses, not brokers

Whether you're looking to make your first acquisition or scale through multiple deals, this episode delivers the strategic clarity most buyers never get.

👉 Listen now and discover how to build your acquisition game plan — without putting your personal finances on the line.

If you're serious about buying a business – and avoiding the mistakes Jonathan outlines – book a free Clarity Call with one of his team:

👉 dealmakers.co.uk/clarity

You'll get 15 minutes of expert insight to help you decide which next step is right for you – whether that's attending a Deal Club evening, joining the 3-day Foundation Programme, or stepping straight into the Mastermind.

Subscribe & Review

If you enjoyed this episode, please subscribe and leave a review. It helps more future dealmakers discover the show – and succeed in their first business acquisition.

Resources Mentioned:

• Business Buying Toolkit – Free Download

• Upcoming Deal Club Events

• 3-Day Foundation Programme