Reaching Underrepresented Audiences

In an age of growing wealth disparities, politicians on both sides of the aisle are sounding the alarm about the fading American Dream. Yet despite all evidence to the contrary, many still view the United States as the land of opportunity. The American Mirage addresses this puzzle by exposing the stark reality of today’s media landscape, revealing how popular entertainment media shapes politics and public opinion in an increasingly news-avoiding nation. Drawing on an eclectic array of original data, Dr. Eunji Kim demonstrates how, amid a dazzling array of media choices, many Americans simply are not consuming the news.

Instead, millions flock to entertainment programs that showcase real-life success stories, such as American Idol, Shark Tank, and MasterChef. Dr. Kim examines how shows like these leave viewers confoundingly optimistic about the prospects of upward mobility, promoting a false narrative of rugged individualism and meritocracy that contradicts what is being reported in the news. By taking seriously what people casually watch every day, The American Mirage shows how rags-to-riches programs perpetuate the myth of the American Dream, glorifying the economic winners, fostering tolerance for income inequality, and dampening support for redistributive policies that could improve people’s lives.

Our guest is: Dr. Eunji Kim, who is an Assistant Professor of Political Science at Columbia University. As a political communication scholar, she primarily studies the impact of media content on mass attitudes and political behavior. She is the author of The American Mirage: How Reality TV Upholds the Myth of Meritocracy. Her research explores a range of topics, and has been published in many leading journals including the American Political Science Review, American Journal of Political Science, Journal of Politics, and Proceedings of the National Academy of Sciences.

Our host is: Dr. Christina Gessler, who is a writing coach and editor for academics. She is the creator and producer of the Academic Life podcast, and writes the show’s newsletter at ChristinaGessler.Substack.com.

Playlist for listeners:

Understanding Disinformation

100 Years of Radio in South Africa

You Have More Influence Than You Think

Black Girls and How We Fail Them

Live From The Underground

Welcome to Academic Life, the podcast for your academic journey—and beyond! Please join us again to learn from more experts inside and outside the academy, and around the world. Missed any of the 300+ Academic Life episodes? Find them here. And thank you for listening!

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