Why Early Beliefs Are Sticky

About 95% of people believe they’re self-aware, but research shows only 10–15% actually are. And that gap matters, especially for managers.

Self-awareness shapes how we communicate, make decisions, handle conflict, and interpret others’ behavior. When we don’t understand what’s driving our reactions or how our actions land, we risk creating friction, bias, and misunderstanding on our teams without realizing it.

Fortunately, this week’s guest helps us unpack what true self-awareness really is, where it comes from, and how managers can develop it in practical, grounded ways.

Dr. Helen Fagan is a leadership development expert and author of Lead Like People Matter. Drawing on neuroscience, intercultural research, and decades of coaching leaders, Helen explains how our values, cultural conditioning, and unconscious brain systems shape how we show up at work and what it takes to interrupt patterns that no longer serve us.

In this conversation, we explore how to notice emotional reactions before they hijack us, how to give feedback without attacking identity, and how managers can build self-awareness in themselves and their teams without it feeling awkward.

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Conversation Topics

• (00:00) Introduction
• (02:20) What self-awareness actually means (and common misconceptions)
• (04:02) How culture and values shape workplace behavior
• (07:41) Why different work styles aren’t “wrong,” just different
• (10:13) How unconscious beliefs influence leadership decisions
• (12:56) Using emotional reactions as data, not direction
• (16:46) Recognizing physical signals of stress and reactivity
• (19:40) Naming emotions to reduce conflict and improve communication
• (33:37) Helping someone build self-awareness without making it personal
• (39:29) [Extended Episode] System 1 vs. System 2 thinking and emotional hijacking
• (42:14) [Extended Episode] Practical ways to re-engage logic during emotional moments

📚 Additional Resources:

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✨ Read the full transcript: https://docs.google.com/document/d/1UYUZ9dQXgxgvbwBKbhAd5DmmwMBMQbEzT8v4UQRVIh4/edit?usp=sharing 

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Keep Up With Dr. Helen Fagan

- Connect with Helen on LinkedIn: https://www.linkedin.com/in/drhelenfagan/

- Visit her website: https://helenfagan.com

- Listen to the Because People Matter podcast: https://podcasts.apple.com/us/podcast/because-people-matter/id1752004691

- Check out her new book, Lead Like People Matter: https://a.co/d/50tCCbw

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