What's the Lifetime Value of Customers?

A lot of people don't really think about but ke metrick, what's the lifetime val of a customer in terms of how long do you have him? How much money is it worth every year? What's the margin on that money? Lifetime values critical. Different customers, segments, have different lifetime values. So sometimes you have to segment your market to understand what you're really trying to serve. You balance the lifetime value o customer against the cost of customer acquisitions. If it costs more to acquire the customer than the customer s going to be worth, that's a losing position. But you're trying to figure out how much, how efficiently can i capture the customers, and then what