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#427 Andrew Wilkinson on Why He Buys Certain Companies

The Pomp Podcast

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Hiring Great People and Setting Incentives

They discuss the strategy and importance of hiring great people and setting the right incentives after acquiring a business. They hired an exceptional growth marketer and emphasized the need to find someone with experience, using referrals and back channeling for hiring. They also highlight the use of incentives to drive desired behavior.

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