Sales and Marketing Alignment Issues

When I built this engine, all I thought about was when I send this to a rep, I'm not going to have them send me an email back saying this person doesn't work in a hospital. So that's the way that I did it. And so over time you find like once you get to a quality level that you can run automation and run those processes by themselves. But that's how I thought about it was just putting myself in their shoes.