Designing AI Voice Campaigns

$1M in sales. $500K saved. Zero new headcount.

Your sales team isn't ignoring dead leads because they're lazy - they're drowning in admin drag. While you're debating whether to hire two more SDRs, your competitors have stopped asking "Who do I hire next?" and started asking "What system do I build next?"

Will Del Principe (Growth & Solutions Engineering Leader at Thoughtly) reveals how AI voice agents have crossed the quality threshold - handling objections, qualifying leads, and booking meetings at scale. Will personally drove close to $1M in sales in 6 months using voice agent workflows, and his clients are generating hundreds of thousands per month by reactivating dead pipeline.

You'll learn:

• Why voice agents are fundamentally different from chatbots (and why that matters for stalled pipeline)
• How to design re-engagement campaigns that resurrect cold leads without damaging your brand
• Quality benchmarks for evaluating voice AI providers (70% of prospects don't detect it's AI)
• The mindset shift from headcount scaling to system architecture
• The low-risk pilot strategy for testing voice agents this quarter

Who this is for: VPs of Sales, CROs, and RevOps Directors in mid-market to enterprise B2B who need workflow architecture that produces measurable P&L impact - not pilot purgatory.

Download the free Executive Guide to Shadow AI at theaihat.com/shadow-ai

CHAPTERS:

00:00 - Introduction: The Efficiency Crisis Killing Your Pipeline
02:08 - Your Sales Team Isn't Lazy - They're Drowning in Admin Drag
03:27 - Meet Will Del Principe: $1M in Sales Using AI Voice Agents
03:58 - The Coffee Invitation: When AI Crossed the Uncanny Valley
06:00 - What Is a Voice Agent? (And Why It's Not Just Another Chatbot)
08:05 - The Podcast Guest Analogy: How AI Removes Bottlenecks Without Replacing People
11:14 - Mixing Outbound and Inbound: The New Campaign Architecture
13:20 - Why You Can't Cold Call with AI (And How to Get Consent)
15:07 - The Handoff: When Does AI Transfer to Human Sales Reps?
16:22 - Reactivating Dead Leads: 650 Meetings Booked in 90 Days
18:04 - Mid-Roll: The Executive Guide to Shadow AI
20:23 - Quality Benchmarks: What Makes a Voice Agent Sound Human?
24:22 - The Thoughtly Roadmap: Omnichannel AI Personas Are Coming
26:49 - From "Who Do I Hire?" to "What System Do I Build?"
28:10 - How to Pilot a Voice Agent: The Low-Risk, High-ROI Use Case
29:47 - The CRM Graveyard Audit: What Would 10% Reactivation Mean for Your Revenue?
31:02 - Where to Learn More About Thoughtly
31:46 - Outro: Download the Shadow AI Guide

CONNECT:
Will Del Principe - Thoughtly: thoughtly.co | thoughtly.co/demo
Mike Allton - The AI Hat: theaihat.com | theaihat.com/shadow-ai

AI for Revenue Leaders is your operational playbook for the Agentic Era. Host Mike Allton deconstructs how practitioners are deploying sanctioned AI to hit quota and reclaim sales capacity lost to admin drag. Stop guessing. Start architecting.

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