Measuring ROI: shifting from output to outcomes

Christian Idiodi sits down with SVPG partner Lea Hickman for an insightful conversation about what product transformation really means in practice. They dig into the patterns, false starts, political realities, and leadership challenges that show up repeatedly when organizations try to move to the product operating model. They also get practical about convincing reluctant leaders, shifting from output to outcomes, and why pilot teams are the most effective first move.

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Today’s episode will discuss

• Why most leaders and teams have blind spots
• The trap of product management theater
• Why discovery doesn't slow down delivery
• How to shift from funding projects to funding teams and outcomes
• Why starting small helps you to stack the deck in your favor

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References:

• Marty Cagan: https://www.linkedin.com/in/cagan/

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SVPG on transformations:

• Discovery vs. Delivery: https://www.svpg.com/discovery-vs-delivery/
• Keys to Successful Transformation: https://www.svpg.com/keys-to-successful-transformation/
• Transformation as a Project: https://www.svpg.com/transformation-as-a-project/
• Transformation Theater: https://www.svpg.com/transformation-theater/

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Where to find SVPG:

• SVPG's newest book, TRANSFORMED: https://www.svpg.com/books/transformed/
• Other books: https://www.svpg.com/books/
• Articles: https://www.svpg.com/articles/
• Workshops: https://www.svpg.com/
• Videos: https://www.svpg.com/videos/

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Where to find Lea Hickman:

• LinkedIn: https://www.linkedin.com/in/leahickman/
• SVPG profile: https://www.svpg.com/team/lea-hickman/

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Where to find Christian Idiodi:

• LinkedIn: https://www.linkedin.com/in/cidiodi/
• SVPG profile: https://www.svpg.com/team/christian-idiodi/

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Timestamps:

00:00 Introduction

00:55 What does transformation really mean?

02:00 Admitting there's a problem is the first step

03:44 Most organizations have major blind spots

05:46 Convincing leaders transformation is needed

11:09 From managing output, to outcomes

18:51 The problem with revenue growth goals

20:58 Why do transformations fall apart?

23:53 The gap between leadership intention and team reality

29:34 Balancing product discovery with delivery

31:37 Should you give your teams the problems to solve?

36:30 How to approach product experiment funding

38:51 The very first action of a product transformation

41:48 Addressing common transformation objections

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Disclaimer:

While this podcast is named "Product Therapy", it is not hosted by licensed therapists or mental health professionals, and it is in no way a substitute for professional mental health services. We recognize the importance of mental well-being and encourage anyone facing personal difficulties to seek support from qualified professionals. See https://findahelpline.com/

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Production:

Production by supermix.io