How Wanting Works in the Brain

It’s likely you have at least one “guilty pleasure.” Maybe it’s romance novels. Or reality TV… Playing video games… or getting swept into obscure corners of TikTok. Neuroscientists say the pleasure response helps us survive as a species. So why do we feel embarrassed by some of the things we love the most? Even if you don't have these negative emotions, experiencing – and studying – pleasure is not as straightforward as it might seem. For a long time, neuroscientists thought the concept of "pleasure" referred to a singular system in the brain. But as research into the subject grew, scientists realized that pleasure is really a cycle of "wanting" and "liking" – each with separate neural mechanisms. Today on the show, producer Rachel Carlson explores this cycle with researchers, who weigh in on the science of pleasure. Even the kind that makes us feel guilty. 

Read more of Rachel’s story on guilty pleasures. 

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