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RV E34 - Revisiting 2022’s Best: How to Make Paid Social Ads Work in B2B | Demand Gen Live Keynote

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The Impact of Direct Lead Generation

When you go from 100 demos to 150 to 200 You still win 12% of them. As long as you're not doing direct response or introducing garbage lead channels Then the conversion rates should stay similar or get better. We need to stop thinking about a B testing everything and comparing one piece of content against another. Each specific content piece or campaign has a specific goal. It doesn't mean that one's better than the other they both had separate goals.

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