RV E34 - Revisiting 2022’s Best: How to Make Paid Social Ads Work in B2B | Demand Gen Live Keynote
GTM Live
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B2B Marketers Haven't Figured That Out Yet
When you're inside of paid social buying the ads is easy. What B2B marketers haven't figured out yet is how to tell a business story that drives business outcomes using ads That's the big shift and so I'm going to talk through a little bit more in that but it's easy to target You can get to exactly who you want CFOs at companies that are 200 to a thousand employees got them Every single C level executive at all of your named 200 top strategic accounts easy to get to them The targeting is very easy But people need to really get to take a leap with here is that the story is whether or not you you win or lose Most B2B companies don't
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