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#696: Sales Forecasting Creating Drama?

The Advanced Selling Podcast

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Is There a Cost of the Problem?

"There's always two faces to this money thing. There's the budget and what are they willing to spend on this thing, on you." "It's hard for you to get the cost of the problem if you haven't gone deep enough into the first part," he says. Scott Barker from Outreach will be our guest at an event called Closing the Sales Execution Gap in May.

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