Jane McGonigal: Game Designer, Author, and Future Forecaster
Guy Kawasaki's Remarkable People
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Getting Closer to the Customer
When we just try to guess what some one else is experiencing, we're pretty bad at it. When we try to translate those circumstances to our own lives, we tend to make better guesses. Try to feel the physicality of having to create that chain. What does it physically feel like in your body? Who would you be asked to do this service for? Pick a person in your life, a specific niece or a specific neighbor. It might not be superaccurate, because now we're taking intoOur own lives, it's different from theirs. But it does tend to change people's minds and behaviour more effectively than the old standard of, well, just imagine walking a mile on
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