It’s probably the world’s best-known coffee chain but just over a year ago, business wasn’t doing well. Sales had slipped, customers were drifting away and the buzz had gone.
Newly-arrived CEO Brian Niccol was handed a tough task: stop the fall and make the coffee shops somewhere people wanted to return to.
In an interview with our North America business correspondent Michelle Fleury, he explains why customers are returning and seem to be giving the company another shot.
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Producers: John Mervin and Justin Bones
Business Daily is the home of in-depth audio journalism devoted to the world of money and work. From small startup stories to big corporate takeovers, global economic shifts to trends in technology, we look at the key figures, ideas and events shaping business.
Each episode is a 17-minute deep dive into a single topic, featuring expert analysis and the people at the heart of the story.
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(Picture: Brian Niccol, CEO of Starbucks, sitting in one of the company's coffee shops in downtown New York.)
