#70360
Mentioned in 1 episodes
Designing for Growth
Book •
'Designing for Growth' presents a pragmatic approach to applying design thinking in business through four core questions: What is, What if, What wows, and What works.
Co-authors Jeanne Liedtka and Tim Ogilvie combine design sensibility with business strategy to provide tools and techniques accessible to non-designers.
The book emphasizes experimentation, prototyping, and translating user insights into actionable opportunities for growth.
It provides templates and case studies to help managers integrate design methods into their existing analytical toolkits.
The authors aim to bridge the gap between designers and analytically trained leaders by offering concrete practices for innovation.
Co-authors Jeanne Liedtka and Tim Ogilvie combine design sensibility with business strategy to provide tools and techniques accessible to non-designers.
The book emphasizes experimentation, prototyping, and translating user insights into actionable opportunities for growth.
It provides templates and case studies to help managers integrate design methods into their existing analytical toolkits.
The authors aim to bridge the gap between designers and analytically trained leaders by offering concrete practices for innovation.
Mentioned by
Mentioned in 1 episodes
Mentioned by 
Daniel Stillman
Jeanne Liedtka
12 snips
Doing vs Experiencing Design Thinking
