Jeanne Liedtka
Professor at the University of Virginia's Darden School of Business and author focused on design thinking and innovation; known for books such as Designing for Growth and Experiencing Design and for work translating design practices for non-designers.
Best podcasts with Jeanne Liedtka
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12 snips
Aug 18, 2021 • 60min
Doing vs Experiencing Design Thinking
Jeanne Liedtka, a UVA Darden professor and author who translates design thinking for non-designers. She explores why workshops spark insight but often fail to stick. Short practices, real projects, conversational rules, visualization, and testing help move teams from merely doing techniques to actually experiencing and becoming fluent in design thinking.
Mar 22, 2024 • 31min
#113—Jeanne Liedtka: Design Thinking: Unleashing Creativity in Business
Jeanne Liedtka, a business professor, discusses the importance of design thinking in unleashing creativity in business. She shares insights on strategic experimentation versus strategic design, the concept of design thinking, and how it complements strategic thinking. The conversation explores balancing risk aversion and innovation in organizations like UTC and the significance of data-driven experimentation methodologies for scalability.
