Winning on Purpose

Book • 2021

Mentioned by

Recommended by

Simon Kold

for its insights on value extraction.

Mentioned by

John DiJulius

when referencing Fred Reichheld's shift from NPS toward earned growth and his book on purpose-driven loyalty.

Mentioned by

Dart Lindsley

when introducing the concept of customer loyalty and the importance of loving your customer in business.

Mentioned by

Andy Cross

in a discussion about the Net Promoter Score and its use in investment strategies.

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