The platinum rule
Book • 1996
Tony Alessandra developed the Platinum Rule as a people-focused alternative to the Golden Rule, advocating that individuals treat others as those others wish to be treated.
The idea is operationalized through an accompanying assessment and training materials to help people adapt their communication and sales approaches.
Alessandra used the Platinum Rule in his teaching and early paper-based assessments, later moving the assessment online and integrating it into his business offerings.
The framework emphasizes understanding personality differences and tailoring interactions for better influence and collaboration.
Over time, market demand led Alessandra to complement the Platinum Rule with other validated tools like DISC.
The idea is operationalized through an accompanying assessment and training materials to help people adapt their communication and sales approaches.
Alessandra used the Platinum Rule in his teaching and early paper-based assessments, later moving the assessment online and integrating it into his business offerings.
The framework emphasizes understanding personality differences and tailoring interactions for better influence and collaboration.
Over time, market demand led Alessandra to complement the Platinum Rule with other validated tools like DISC.
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Tony Alessandra
Why Smart People Use Simple Focus to Win Big in Business
