#23957
Mentioned in 2 episodes

The Evolution of New Markets

Book •
Author
P.A. Grosky

Mentioned by

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 Kevin Maney

Mentioned in 2 episodes

Mentioned by
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Kevin Maney
 as the influential work by Paul Geroski that inspired their thinking about category emergence and dominant design.
57 snips
425 The Category Creation Formula: Why Most Business Strategy is a Trap with Kevin Maney & Mike Damphousse
Mentioned by
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Kevin Maney
 as foundational research that informed their category work and the dynamics of market evolution.
17 snips
Why Most Engineering-Led Startups Misread Market Demand and Stall Growth

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