Kevin Maney
Bestselling author and co-founder of Category Design Advisors, co-author of Play Bigger and co-author of The Category Creation Formula, with decades writing about technology and category design.
Top 3 podcasts with Kevin Maney
Ranked by the Snipd community
57 snips
Mar 11, 2026 • 1h 7min
425 The Category Creation Formula: Why Most Business Strategy is a Trap with Kevin Maney & Mike Damphousse
Mike Damphousse, CMO-level category designer and co-author, helps companies turn insights into market categories. Kevin Maney, bestselling author and co-founder, brings decades of tech and category thinking. They unpack the category creation formula: context plus missing plus innovation. They debate timing, AI’s role, mobilization tactics, and how to move from competing to defining new markets.
17 snips
Mar 18, 2026 • 55min
Why Most Engineering-Led Startups Misread Market Demand and Stall Growth
Kevin Maney, veteran journalist and bestselling author known for Play Bigger and The Category Creation Formula, explains why founders should flip product-market fit to market-product fit. He breaks down how to spot shifting contexts, condition a market, and use the formula context + missing + innovation. They contrast category wins like the minivan and iPad with product-first failures and warn against shallow AI wrappers.
10 snips
Mar 30, 2026 • 24min
Win Your Category
Kevin Maney, author and advisor on category design, shares his simple formula for creating and owning new market categories. He explains why setting market rules beats competing inside them. He uses examples like the minivan, White Claw, Uber, and LinkedIn to show how context, unmet needs, and design create lasting leadership.
